let's make
some noise
Siren was founded with a simple mission: to look at things differently – combining creative thinking with commercial judgement, shaping stories that resonate, and helping ambitious businesses deliver marketing with confidence and real impact.
About
Siren was founded by Sarah Goodman, an independent marketing strategist working with ambitious businesses that need proper, all-round marketing support.
Working primarily with organisations in the finance, technology and hospitality sectors that want more than a handful of disconnected tactics – and more than another short-term social media package that doesn’t deliver meaningful results.
Think of me as your strategic marketing partner or your outsourced in-house marketing lead.
I work closely with founders, CEOs and senior teams to understand what the business is actually trying to achieve, then build a clear, practical marketing strategy that fits your goals and your budget.
Carefully considered advice.
Expertly managed actions.
Confidently delivered results.
How Siren can help
At Siren, we deliver joined-up marketing that helps your business bloom – clearly and consistently.
That might include:
- Organic social media
- Paid social and digital advertising
- Print advertising and advertorials (including national titles)
- Email marketing and CRM
- Campaign planning and content direction
- Ongoing marketing strategy and execution
Rather than selling individual services in isolation, everything is brought together into a coherent marketing plan that works as a whole, and evolves as the business grows.
How I work
I embed myself in your business, working closely with internal teams or trusted partners to ensure everything is aligned and moving in the right direction.
With over 12 years’ experience across both corporate organisations and independent brands, I understand how businesses operate at every level, from boardroom strategy to day-to-day delivery. My background spans financial services and B2B marketing, and I previously led a marketing agency as Managing Director, growing it from a startup into a team of six with over 40 retained clients in under two years.
I’m commercially minded, decisive and comfortable taking ownership. Making decisions, solving problems and maintaining momentum without constant oversight comes naturally to me, and it’s often one of the biggest advantages for the businesses I work with.
Clients value my honest counsel, proactive thinking and focus on delivering measurable results, not just recommendations.
Working with trusted partners
The world keeps getting smaller – you never know who might see your social media or marketing, or indeed, where it might end up. That’s why it’s important to know your project is in safe hands.
While I personally lead the strategy and manage the day-to-day marketing, I’ve built a trusted network of specialists across areas like design, website development, Google Ads and print – people I’ve worked with for years and know I can rely on to deliver things properly.
That means you get the right expertise for each job, without having to brief multiple suppliers or manage them yourself. I handle the direction, coordination and quality control, making sure everything ties back to the wider marketing strategy and your business objectives.
You get the right expertise for each job, without the hassle of briefing and managing multiple suppliers. I handle the direction, coordination and quality control, ensuring everything supports the wider marketing strategy and your business objectives.
Who we work with
Why clients choose me
– Strategic thinking combined with hands-on delivery
– Long-term support, not one-off tactics
– A trusted decision maker
– No jargon, no fluff, no eye-watering consultancy fees
– Marketing that actually gets done
