let's make

some noise

Siren was founded with a simple mission: to look at things differently. Many businesses don’t need a full marketing department, they just need the right person getting things done.

About

Think of me as your dedicated marketing expert, without the overhead of an in-house team.

I work primarily with businesses that want more than an expensive marketing consultant who tells them what to do and then disappears, or just another short-term social media person who doesn’t do anything else.

Siren was founded by Sarah Goodman, an independent qualified marketing professional working with ambitious businesses that need proper, all-round marketing support.

I work closely with founders, CEOs and senior teams to understand what the business is actually trying to achieve, then build a clear, practical marketing strategy that fits your goals and your budget. And then I’ll actually deliver it for you.

Carefully considered advice.
Expertly managed actions.
Confidently delivered results.

How Siren can help

At Siren, we combine creative thinking and commercial judgement to help your business bloom; growing ambitious businesses with joined-up marketing with confidence and real impact.

Rather than selling individual services in isolation, everything is brought together into a coherent marketing plan that works as a whole, and evolves as the business grows.

That might include:

  • Development of a company-specifc marketing plan and actions
  • Ongoing marketing strategy and execution
  • Organic social media
  • Paid social and digital advertising
  • Print advertising and advertorials (including national titles)
  • Email marketing and CRM
  • Campaign planning and content direction

“With Sarah, we’ve achieved measurable results”

How I work

I embed myself in your business, working closely with internal teams or trusted partners to ensure everything is aligned and moving in the right direction.

With over 12 years’ experience across both corporate organisations and independent brands, I understand how businesses operate at every level, from boardroom strategy to day-to-day delivery. My background spans financial services and B2B marketing, and I have an MBA level marketing qualification awarded in the Mark Ritson Mini MBA (passed with distinction). 

I’m commercially minded, decisive and comfortable taking ownership. Making decisions, solving problems and maintaining momentum without constant oversight comes naturally to me, and it’s often one of the biggest advantages for the businesses I work with.

Clients value my honest counsel, proactive thinking and focus on delivering measurable results, not just recommendations.

‘Working with Sarah is great, we’ve been so impressed by her positive and proactive approach…’

Front Image
Back Image
Front Image
Back Image

Working with trusted partners

The world keeps getting smaller – you never know who might see your social media or marketing, or indeed, where it might end up. That’s why it’s important to know your project is in safe hands.

While I lead the strategy and day-to-day marketing delivery, I also work with a trusted network of specialists across areas such as design, website development, Google Ads and print.  These are people I’ve worked with for years and know I can rely on to deliver properly.

You get the right expertise for each job, without the hassle of briefing and managing multiple suppliers. I handle the direction, coordination and quality control, ensuring everything supports the wider marketing strategy and your business objectives.

A selection of who we work with

What our clients say

Sarah has been part of the Urban Garden story-telling for a couple of years now, and we’ve come to rely on her for much more than strategy. She gets stuck in and makes things happen. Ideas don’t just sit on a list with her, they get done. She really understands our business, knows where it counts, and brings creative, commercially smart marketing support from the start. When Sarah’s involved, you know the job will get done and done right. That kind of reliability is rare and invaluable in hospitality.
Simon EatonUrban Garden
Sarah has become an integral part of the South West Wills and Probate team, and I love having a trusted and expert Marketing Manager to support our business. Over the last year, she’s provided invaluable advice and insight, supporting with our re-brand, website launch, print advertising strategy, social media and online advertising – to name a few! We’ve achieved measurable results and return on investment and I’m so pleased to have Sarah representing our business as we establish ourselves as a premium, nationwide firm.
Lisa Lane, Founder and Director South West Wills and Probate

A selection of who we work with

What our clients say

Sarah has been part of the Urban Garden story-telling for a couple of years now, and we’ve come to rely on her for much more than strategy. She gets stuck in and makes things happen. Ideas don’t just sit on a list with her, they get done. She really understands our business, knows where it counts, and brings creative, commercially smart marketing support from the start. When Sarah’s involved, you know the job will get done and done right. That kind of reliability is rare and invaluable in hospitality.
Simon EatonUrban Garden
Sarah has become an integral part of the South West Wills and Probate team, and I love having a trusted and expert Marketing Manager to support our business. Over the last year, she’s provided invaluable advice and insight, supporting with our re-brand, website launch, print advertising strategy, social media and online advertising – to name a few! We’ve achieved measurable results and return on investment and I’m so pleased to have Sarah representing our business as we establish ourselves as a premium, nationwide firm.
Lisa Lane, Founder and Director South West Wills and Probate

Why clients choose me

Senior marketing expertise from day one

No need to recruit or manage a marketing hire

A trusted decision maker

No jargon, no fluff, no eye-watering consultancy fees

Someone who just gets on with it — no hand-holding required

I sit somewhere between a consultant and an in-house hire – giving you senior-level marketing expertise without the commitment or cost of a full-time role. From your side, it’s simple: one point of contact, one joined-up plan.

So, if you’re ready to make some noise, email me at sarah@sirenmarketing.co.uk or drop me a line on +44 (0) 7706 732 883

I look forward to working with you.